Activities
Learn, deliver, experience and support Japanese culture.
The organization runs three programmes that keep Japanese culture and the world continuously connected.
Learn online, live with culture through objects, then visit Japan itself. These are not three separate businesses but one interlocking cultural cycle.
Business Model
Our Model
TSUMUGU
We deliver the techniques, history, meaning and aesthetics of Japanese culture online.
YUIIRO
We send cultural products from across Japan to the world, together with the stories behind them.
Retreats across Japan
We host cultural experiences: visiting regions and meeting people, nature, food and handwork.
The Loop
The Loop the Three Create
- 01 Learn culture with TSUMUGU
- 02 Live with culture via YUIIRO
- 03 Visit the places on a retreat
- 04 Share it back home
- 05 New people meet Japanese culture
Through this loop, the appeal of Japanese culture spreads worldwide and its value returns to the artisans, businesses and regions behind it.
Principles
What We Hold To
Convey the cultural background accurately
Beyond surface beauty: history, meaning, locality and the maker's intent.
Never impose one set of values
Japanese culture is not the only right answer; we respect the cultures our participants bring.
Return value to the makers
Communication must not end in consumption — it should sustain artisans, artists, regions and businesses.
Connect to modern life
Not preservation alone: culture that is used, enjoyed and handed on in daily life today.
Building the future of Japanese culture, together.
We welcome partnerships with companies, local governments, artisans, artists, schools and cultural organizations working on international communication and cultural continuity. A small question is a fine place to start.
Talk to us about working together